Introduction The start of a research article providing background information and an overview of the research presented in the article.
In this lesson, you will understand the importance of promoting your work as part of the publishing process. In this section, you will consider who your audience is, how to reach them, how to enter the digital academic ecosystem, and how you desire your work to be “used.”
Some of these ideas most likely have already been decided in previous iterations of the publishing process, but for dissemination and promotion purposes, your intentions as the author are important. A great deal of time may have passed since you started the process, so it would be good to refocus and reframe how you hope your work is used. The following are some questions you will want to think through:
- Who is your audience? (Course 4, Lesson 1: What and Where to Publish covers some good ways to address this.)
- Where is your audience? Are they online? Are they attending certain conferences or reading certain publications?
- Why do you want to share this work? To further your career? To say something important? To help improve a service in the field?ld?
Your answers may have changed as your work has progressed, and they may change again, and that is just fine. As you consider who you envision reading and using your work, it’s useful to also identify how you can promote your research to help reach those audiences. This lesson will cover both traditional and “non-traditional” promotion strategies, ways to make your work accessible, and a critical look at the scholarly publishing ecosystem.
IntroductionIntroduction The start of a research article providing background information and an overview of the research presented in the article.
In this lesson, you will understand the importance of promoting your work as part of the publishing process. In this section, you will consider who your audience is, how to reach them, how to enter the digital academic ecosystem, and how you desire your work to be “used.”
Some of these ideas most likely have already been decided in previous iterations of the publishing process, but for dissemination and promotion purposes, your intentions as the author are important. A great deal of time may have passed since you started the process, so it would be good to refocus and reframe how you hope your work is used. The following are some questions you will want to think through:
Your answers may have changed as your work has progressed, and they may change again, and that is just fine. As you consider who you envision reading and using your work, it’s useful to also identify how you can promote your research to help reach those audiences. This lesson will cover both traditional and “non-traditional” promotion strategies, ways to make your work accessible, and a critical look at the scholarly publishing ecosystem.